Facebook looks to host news content, without ‘devouring the Internet’

Fortune

In the coming months, Facebook [fortune-stock symbol=”FB”] will begin a test run of hosting content from news organizations including the New York Times, BuzzFeed and National Geographic within its site, the New York Times reports. This would be a change from the current way articles spread across Facebook: via links to the news organizations’ own websites.

This strategy was first reported on last October, when David Carr of the New York Timeswrote that Facebook went on a “listening tour” with publishers to discuss hosting their content and sharing advertising revenue. Carr compared Facebook’s relationship with publishers to “that big dog galloping toward you in the park.” The idea being, you don’t know whether to welcome it or fear it. The benefits of such an arrangement include faster loading times for publishers, and getting their content to users faster. But Carr noted that many publishers are wary of…

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