The Future Of Marketing Automation

TechCrunch

Editor’s note:Vik Singh is co-founder and CEO of Infer. Prior to founding Infer, he was an entrepreneur in residence at Sutter Hill Ventures. He has filed 13 patents in the areas of search, social networking, systems, and content optimization.

According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketingautomation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automatingmarketing.

Marketing Automation Market Share (Source: Datanyze) Marketing Automation Market Share (Source: Datanyze)

A key contributor to the current state of marketingautomation is the fact that its roots stem from email blasting. As these systems layered in landing pages and forms, web activity data, triggers, etc. over time, they became bloated from trying to do too…

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