Snoop Dogg should become CEO of Twitter and I’m about to tell you why.
But first, leave Dick Costolo, the outgoing CEO, alone. When Dick became CEO, Twitter was valued at about $3 billion (now it’s $26 billion). The site was constantly overloaded with traffic and would crash. Now it doesn’t crash. Twitter had 30 million active users a month and now has over 250 million active users a month.
The most important business advice anyone can follow: if it ain’t broke, don’t fix it. But Wall Street and the media are basically stupid and they like pizzazz and action movies. They like thrillers and roller coasters.
In May 2013 I was scared to death to ask Dick to write the foreword for my book “Choose Yourself.”
I barely knew him and I was sitting here for hours composing a three-line email to ask him to please — pretty please…
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